Metan Development Group and E! Entertainment Television Co-founder Larry Namer To Unveil Chinese Media Market Opportunities At American Chamber of Commerce-China Event
Beijing, January 15, 2010– Larry Namer, President/CEO Metan Development Group and co-founder of E! Entertainment Television will make an official presentation themed “Hollywood to Beijing, Age of China’s Branded Entertainment,” at the American Chamber of Commerce in China (AmCham-China) on Tuesday, January 26 at Kerry Centre Hotel in Beijing. Mr. Namer will examine the changing role and new opportunities for brands and entertainment to work together in the China marketplace.
With China’s media industry evolving at an unprecedented rate, the worlds of content and advertising are quickly converging together into one. The lines are blurring between programming and brands in entertainment as advertisers become more involved in the creation and ownership of content. From online to television, new opportunities in advertising are arising for marketers and companies alike.
Mr. Namer’s session will examine the present and future media advertising landscape with an exciting 360-degree look at branded entertainment and the major shifts that are shaping China’s media industry today. He’ll discuss the trends in branded entertainment and how they will increasingly impact marketing strategies in the region.
The event is scheduled for Tuesday, January 26, from 4-7 PM, at Kerry Centre Hotel in Beijing. http://www.amchamchina.org/event/494
Boasting over 38 years professional experience in cable television, live events and new media, Mr. Namer is the co-founder of E! Entertainment Television, a company now valued at over $3.5 billion USD, and the creator of several successful companies in the United States and overseas.
Among those companies are Comspan Communications that successfully introduced Western forms of entertainment to the former Soviet Union and Steeplechase Media that served as the primary consultant to Microsoft’s MiTV for developing interactive TV applications. In recent years, Mr. Namer has become recognized as one of the leading experts on new technology and how it fundamentally is changing the business of world media and entertainment.
A cable industry pioneer, Mr. Namer began his career in 1971 at Time Incorporated Manhattan Cable, and served as vice president and general manager of Valley Cable Television (VCTV) in Los Angeles, the nation’s first 61-channel two-way cable system. His vision and direction garnered VCTV several Emmy and Cable ACE award nominations, as well as recognition by Forbes magazine as the national model for local cable television programming. In 1989, he was awarded the prestigious President’s Award from the National Cable Television Association.
Metan Development Group – Launched in February 2009, Metan Development Group LLC (Metan) was created to develop and distribute entertainment content and media specifically for international markets. The company’s founders are entertainment industry veteran Martin Pompadur, E! Entertainment Television co-founder Larry Namer and Amerilink founder Jean Zhang.
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